Ginny Explains Maker’s Mark Private Select Program
A few months ago Charlie and sat down with Allen Shephard from The Stadium Liquor in Covington to talk about his experience with being one of the first stores in the country to participate in the new Maker’s Mark’s Private Select program. We featured this interview in Episode #224 of The Charlie Tonic Hour. A few weeks later I was asked go to Lexington for the Marriott Bourbon Battles competition that featured the Griffin Gate Marriott’s private select bottle and was able to visit Maker’s Mark and attend a media round table about the program as well. I thought these experiences gave me an interesting insight into this program and so I decided to write up my thoughts for Bourbon & Banter. Check out the article for the nitty gritty details about how it works but here I will just say that I am very excited by the process. It is bringing consumer interaction into the barrel select process in a way that no other major distillery has come close to approaching. I really think that this kind of creative dialogue between producers and consumers is the future of barrel programs and I can’t wait to see where they will be going next.